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COCO XIONG'S MULTIVERSE
Product Manager
Designer
Creative Strategist
Entrepreneur
“I decode data, crack minds, and hack tech to lead teams and design creative solutions.”
Featured Projects
Sep - December 2024
I led a year-long, multi-phase integrated marketing campaign for Oatly by conducting SWOT analysis, focus groups with 100 consumers, and competitive analysis to address a brand challenge through strategic media, partnerships, and interactive digital experiences.
Campaign Manager
Marketing Strategist
Prometheus Web App Design
Mar - June 2024
I led the UX framework, UI deisgn, 70+ page high-fidelity interactive prototype, and design system development for Prometheus Data, shaping a marketplace with integrated credit evaluation and loan services.
I worked closely with co-founders and engineers to align design strategy with business goals, securing considerable investment and strategic partnerships.
Lead Designer
Entrepreneur
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Feb - May 2024
I led a comprehensive research on Tesla’s brand perception and consumer sentiment through surveys, interviews, market analysis, and secondary research to develop strategic marketing recommendations that align with consumer expectations and strengthen brand positioning.
Project Manager
Analyst & Strategist
Oct - Dec 2023
I directed the vision of FoodAcademy, an AI-driven meal prep app, through market and user research, iterative design, and testing to create a seamless experience that addresses college students’ challenges in healthy eating
Product Manager
UX Designer
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